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Coca-Cola  001  by  cokeads.blogspot.com 

 

 

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Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta Georgia in May of 1886. John Pemberton concocted the Coca Cola formula in a three legged brass kettle, all this was done in his backyard. The name Coca Cola was actually given to John Pemberton by his bookkeeper Frank Robinson

 

Frank Robinson had excellent penmanship. He first scripted "Coca Cola" into the flowing letters which has become the famous logo we know and love today.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300.

By the late 1890s, Coca Cola was one of America's most popular fountain drinks, Candler's aggressive marketing of the product takes credit for that. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.

 

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Advertising was an important factor in John Pemberton and Asa Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Coca Cola began selling syrup to independent bottling companies licensed to sell the drink. Still today, the US soft drink industry is organized on this principle.
source: Mary Bellis, About.com

 

 不敗經典設計.bmp

 

可口可樂一直都瞭解這只曲線玻璃瓶的價值,除了更流行的罐裝和塑膠瓶外,曲線瓶也還在有限地使用著。公司永遠不忘捍衛它這個品牌形象的價值。

 

可口可樂瓶 

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【前言】

認識設計,不必讀枯燥乏味的歷史,透過84件設計史上最經典的傳奇逸品,深入淺出的有趣故事,培養你對當代設計的鑑賞力。本書透過英國金斯頓大學設計史學權威,凱薩琳.麥克戴蒙(Catherine McDermott)和希拉蕊.貝揚(Hilary Beyer)的文字,搭配全書經典設計圖片對照,是最快速的設計入門。

史上最暢飲的青春無敵飲料

可口可樂一直都瞭解這只曲線玻璃瓶的價值,除了更流行的罐裝和塑膠瓶外,曲線瓶也還在有限地使用著。公司永遠不忘捍衛它這個品牌形象的價值。1960 年代的一則廣告曾出現甘乃迪總統手握可樂瓶的影像,而普普藝術家沃荷更在1975 年對此發出以下評論:「你可以在看電視時看見可口可樂,你知道總統喝可口可樂,伊莉莎白‧泰勒喝可口可樂,並且想著你也喝著可口可樂。」

最早的可口可樂糖漿原本是約翰‧潘伯頓博士(Dr. John Pemberton)在1886 年發明的,他是美國喬治亞州亞特蘭大(Atlanta, Georgia)的一位藥劑師。一年後,藥房老闆威利斯‧佛納伯斯(Willis Venables)把糖漿加進蘇打水,裝在瓶子裡販賣。這項產品的所有權利在1891 年被商人阿瑟‧葛利格斯(Asa Griggs)買走,而飲料則繼續在汽水櫃臺販售,直到1894 年才裝瓶賣。蔚為傳奇的是,可口可樂著名的手寫註冊商標原來是潘伯頓請他的帳房法蘭克‧羅賓森(Frank Robinson)幫忙書寫的。

1915 年,在印第安那州特瑞豪特(Terre Haute, Indiana)的魯特玻璃公司(Root Glass Company),一位名叫亞力克斯‧薩謬森(Alex Samuelson)的瑞典籍工程師開始進行曲線瓶的設計,據說這種瓶子是從《大英百科全書》的一幅可可豆插圖演變過來的。他們在1916 年生產了第一只瓶子。數年來,它那獨特的造形曾幾經修改和調整,1955年,法國設計師雷蒙‧羅埃威(Raymond Loewy)更受託替瓶子的曲線瘦身。

第二次世界大戰期間,可口可樂誓言以家鄉的同等價錢,無限量供貨給美國軍隊,於是他們設置了製瓶工廠網絡,以確保全球可樂的供貨不虞匱乏。極具國際性的辨識圖像、神秘的飲料配方、獨特的包裝和行銷令可口可樂繼續在全球軟性飲料市場上稱霸。

Designer's Profile

關於可口可樂(Coca-Cola,1886-)

1.1886 年美國一位藥劑師約翰‧潘伯頓博士(Dr. John Pemberton)發明最早的可口可樂糖漿,藥房老闆威利斯‧佛納伯斯(Willis Venables)於1887 年將糖漿加進蘇打水,裝在瓶子裡販賣。
2.1891 年,可口可樂的所有權被商人阿瑟‧葛利格斯(Asa Griggs)買走,而飲料則繼續在汽水櫃臺販售,直到1894 年才裝瓶賣。
3. 二次世界大戰後,美國建立政治和經濟霸權,可口可樂儼然成為一種新形態的國際生活風格,和美國夢的象徵之一。

(本文轉載自凱薩琳.麥克戴蒙,希拉蕊.貝揚新書《不敗經典設計》,陳品秀譯,原點出版)

 

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